Kellys Storage
How do you evolve from a functional business proposition to a premium service-led brand?
Challenge
Kelly’s are a family-run Surrey-based storage, removals and information management company across B2C and B2B. They largely operate via word of mouth and referrals but with huge growth ambitions, they needed a confident, credible brand presence that stands shoulder to shoulder with national industry players.
Solution
We developed a strategic brand positioning, identity and design system that captured Kelly's trusted, family-run heritage while instilling the confidence and credibility to stand alongside national industry leaders. Anchored by the platform Your future in safe hands, the new brand created a cohesive identity that unified services and laid the foundations for ambitious growth.
Impact
We created a new brand, identity and design system for Kelly’s that leverages their unique role, remit and service delivery: Your future in safe hands propelled credibility across business units, particularly with B2B audiences and has been enthusiastically embraced by a passionate internal audience.
