Noble
How do you deliver boutique style to spend-savvy pet parents?
Brand challenge
Pet parents make every choice with style in mind, yet many premium pet brands feel out of reach. The challenge was creating an authentic, aspirational pet brand that feels luxurious but remains accessible.
What we did
We created Noble, a brand inspired by fine craft and materials, infused with playful pet character. From identity and packaging to launch comms, everything reflected the aspirational yet approachable promise of the Noble name. Our campaign, “An Instinct for Style,” introduced the UK to characterful pets discovering Noble accessories, capturing playful, envious reactions.
Outcome
Noble has become synonymous with affordable style, leveraging Pets’ expertise to build trust with owners. Just three weeks after launch, sales increased by 300%, establishing the brand as a credible, stylish choice for modern pet parents.
