GHD
How do you turn a faceless corporation into a business the world recognises and respects?
Brand challenge
GHD needed more than a visual refresh. With a complex network of businesses, they required a clear, consistent global brand architecture that could unite the organisation and scale for future growth.
What we did
We defined a new brand purpose: The Power of Commitment, rooted in GHD’s employee-owned model, where having skin in the game truly matters. This purpose powered a One GHD strategy, brought to life through a bold new design system, bespoke typeface, confident tone of voice and a distinctive glyph system that transformed complex technical information into engaging communications.
Outcome
A re-energised, progressive brand that people inside and outside the business could believe in. The new identity created clarity, consistency and momentum; building internal brand champions, unifying existing brands, and providing a scalable platform for future acquisitions.
