Sting
How do you energise a local hero into an international icon?
Brand challenge
Sting needed to move beyond its local success to stand out in an increasingly crowded global energy category, by outpacing copycat brands while staying accessible to its core consumers.
What we did
We redefined Sting’s role in the category, transforming it from an affordable energy drink into a culturally relevant brand for Gen Z. Rooted in passion points like music, gaming, travel and street culture, we built a unified global brand narrative that flexed seamlessly across diverse markets and digital-first platforms. Sting became a lifestyle brand that met young consumers where they are.
Outcome
A bold new brand identity that sets a new benchmark in the category. From high‑impact CGI and sensorial TVCs to a flexible motion system built for social, every touchpoint amplified Sting’s energy and iconicity, positioning it confidently as a global force, not just a local favourite.
"Storm has been a great partner, providing strategic thinking, solid execution, and seamless coordination with our key markets to deliver impactful creative assets for Sting.”
Rajat Sachdeva
Global Senior Marketing Manager, Energy, PepsiCo
