Tropicana Kids
How do you build relevance and trust in a category that is increasingly demonised?
Brand challenge
Parents want products that are naturally healthy and come from trusted brands, while kids just want fun. Tropicana needed a launch identity for its new Kids Smoothies range that satisfied both audiences.
What we did
We created a distinctive identity that stood out on shelves while reassuring parents it was made by Tropicana. The kid-friendly cartons were designed for fun and playground showing-off moments, bringing the brand into spaces beyond the breakfast table.
Outcome
The launch delivered on Tropicana’s purpose: “Nourish and delight one sip at a time”, building trust with parents while engaging kids, making the smoothies both relevant and fun.
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