Tropicana Kids
How does a brand win over two different decision makers, each with an opposite agenda?
Challenge
Parents want products that are naturally healthy and come from trusted brands, while kids just want fun. Tropicana needed a launch identity for its new Kids Smoothies range that satisfied both audiences.
Solution
We created a distinctive identity that stood out on shelves while reassuring parents it was made by Tropicana. The kid-friendly cartons were designed for fun and playground showing-off moments, bringing the brand into spaces beyond the breakfast table.
Impact
The launch delivered on Tropicana’s purpose: “Nourish and delight one sip at a time”, building trust with parents while engaging kids, making the smoothies both relevant and fun.
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